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Donald Arthur Norman (born December 25, ) [2][3] is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. [4]. He is best known for his books on design, especially The Design of Everyday Things.

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I have lived multiple lives: University professor, Industry executive, consultant, keynote speaker, and author. What field? Electrical engineering, cognitive psychology, cognitive science, computer science, and design. An Academic, Industry Executive, member of numerous academic and industry advisory boards and boards of directors.

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Don Norman, Ph.D., is co-founder and board member of Nielsen Norman Group: User Experience Research, Training, and Consulting.

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Founding Director Emeritus, Design Lab, University of California, San Diego. Inspirational Advisor, BSD (BS Design). Milan, Florence, and Rome (Italy). present. Distinguished Professor of Cognitive Science & Psychology, emeritus, University of California, San Diego. – ,

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Donald Norman is remembered as a pioneering figure in the fields of cognitive psychology and human-computer interaction. His contributions to user-centered design have had a lasting impact on both academic research and practical design practices.

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Don Norman is both a businessperson (VP at Apple, Executive at HP) and an academic (Harvard, UC San Diego, Northwestern, KAIST). He was founder and director of the Design Lab at the University of California, San Diego. He is now retired as a distinguished professor emeritus of psychology and cognitive science.

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